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Success Strategies

Pinterest for Healthcare Marketing: Why This Platform Rocks and How to Use It

When it comes to promoting your practice on social media, you’re definitely missing out if you’re not on Pinterest. It’s the second largest social network online, with over one billion users worldwide. The platform has a reputation for housing superb images of tasty avocados and stunning wedding attire, but don’t […]

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How to Communicate Effectively With Your Patients Using Social Media

It’s highly likely that a good amount of your patients utilize social media on a regular basis. This means that they’re actively Tweeting, liking, and sharing several posts per day, and looking to interact with businesses the same way they do with friends. This poses a unique opportunity for doctors […]

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SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer

computer graphic for SEO for doctors

“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; […]

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Marketing Tools Every Small Practice Needs

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Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just […]

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