Patient Attraction

Common Do’s and Don’ts of Email Marketing

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Email marketing is an effective way to connect with new patients while keeping the current ones fed with important information about your practice. It’s simple to implement and has a decent return on investment. However, before you jump in head first, there are a few important things that you should know. Here are some common… Read More

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What Your Practice Should be Tweeting Regularly

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Savvy practice owners know the benefit of using social media to connect with their patients. It’s a way to engage with customers on their playing field, and if done correctly, adds a personal touch to your marketing efforts. Twitter is one of the networks that doctors use to reach out to patients, as it’s easy… Read More

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Pinterest for Healthcare Marketing: Why This Platform Rocks and How to Use It

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When it comes to promoting your practice on social media, you’re definitely missing out if you’re not on Pinterest. It’s the second largest social network online, with over one billion users worldwide. The platform has a reputation for housing superb images of tasty avocados and stunning wedding attire, but don’t think that’s it. Businesses in… Read More

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5 Content Marketing Mistakes that Most Practices Make

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Content marketing is big business. Why? Mainly because it’s a proven way to attract new customers to your practice without making them feel like they’ve just been hit with a “sleazy” car salesman speech. It’s a noninvasive way to say “Here I am and this is how I can help”, and a  marketing gift that… Read More

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How to Communicate Effectively With Your Patients Using Social Media

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It’s highly likely that a good amount of your patients utilize social media on a regular basis. This means that they’re actively Tweeting, liking, and sharing several posts per day, and looking to interact with businesses the same way they do with friends. This poses a unique opportunity for doctors to develop a lasting relationship… Read More

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