Lead Generation

Common Do’s and Don’ts of Email Marketing

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Email marketing is an effective way to connect with new patients while keeping the current ones fed with important information about your practice. It’s simple to implement and has a decent return on investment. However, before you jump in head first, there are a few important things that you should know. Here are some common… Read More

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5 Content Marketing Mistakes that Most Practices Make

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Content marketing is big business. Why? Mainly because it’s a proven way to attract new customers to your practice without making them feel like they’ve just been hit with a “sleazy” car salesman speech. It’s a noninvasive way to say “Here I am and this is how I can help”, and a  marketing gift that… Read More

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3 Reasons Why You Need To Know The Value of Each Patient and How it Promotes Your Growth

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Jacquelyn walks into your weight loss center, eager to purchase one of your packages she was recommended to by her friend Sarah. Sarah wouldn’t stop raving about it, so Jacquelyn finally decided to go ahead and reinvent her lifestyle as well. This is great news for you. Thanks to one of your current and loyal patient… Read More

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5 Twitter Tricks You Need to Know

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Back in March, I wrote an article on “How to Use Twitter to Market Health Care Services.” If you followed our suggestions, you’ve probably realized what a difference it makes to use certain “Twitter-tactics” as a part of your marketing campaign. But now that you’re more familiar with the twitterverse, it’s time to take it… Read More

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Inbound Marketing: A Guide and Why Healthcare Professionals Should Care

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Inbound marketing has rapidly become the dominant method for gaining leads and generating revenue. This has stemmed from an ever changing world full of new technological devices, new social media platforms, new means of communication and thus, new methods of marketing. What is Inbound Marketing? Well, it is the process in which businesses earn the… Read More

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