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Healthcare Marketing

Ways to Improve User Experience on Your Practice’s Website

You can be the most qualified and talented healthcare provider in the US, but if you don’t have a properly functioning website, you will most likely deter patients from visiting your practice. We live in the digital age and no matter the industry, a poor website interface or an uninviting […]

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Everything You Need to Know about Geo-Targeting

Geo-targeting is the ability to deliver different content to specific people based on their geographic location. You can do this through paid or organic search. This practice can be very useful in healthcare marketing. Geo-fencing Geo-fencing allows you to set perimeters around a specific area. For example, this can be […]

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How to Introduce Live Video to Your Practice’s Digital Strategy

The first impression of your practice no longer happens when patients walk through your doors. It happens online. Your office may denote that your practice is up on the times and a leader in your respective field, but does your social media account? Every year, more and more features are […]

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Social Stats for the Healthcare Industry

It is no secret marketing strategies are evolving to include more social media. Businesses are spending more of their budget in their digital marketing departments and the healthcare industry is no different. Below are some noteworthy statistics on how social media has impacted the healthcare industry. Over 40% of consumers […]

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